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Beverly Heights Interview - Quality and Security

 
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Beverly Heights Interview - Quality and Security
Posted Date: Nov 10, 2007

Quality and Security

Beverly Heights Development’s projects have continuously received encouraging response from buyers and investors on the lookout for high-quality residential properties. Thomas Tong, the company’s sales director, talks to iProperty.com Malaysia about its current and future projects

Beverly Heights Development Sdn Bhd’s maiden and flagship development Beverly Heights is a luxury development in Ampang featuring modern, contemporary homes in a gated and guarded environment. First launched in 2003, the project offers a range of semi-Ds and bungalows to discerning homebuyers.

“In 2003 we started Phase One of Beverly Heights offering 62 units of double-storey semi-Ds,” says Thomas Tong, sales director of Beverly Heights Development. “Launched at over RM700,000 per unit, we managed to sell  75 per cent in less than three months,” says Tong, adding that its properties are well-received thanks in part to their high quality finishes.

According to Tong, homes in Beverly Heights have enjoyed good capital value, fetching up to RM1.3 million on the secondary market.

Less than two months before its Certificate of Fitness was issued, there was a sudden flurry of resale activities, says Tong. The current capital value of double-storey semi-Ds in Beverly Heights stand at RM1.7 million.

The good capital value has also created a strong niche for expatriates in the area. Of the 62 units in Phase One, 21 units are currently leased to expatriates who work in Kuala Lumpur City Centre (KLCC).

Beverly Heights' community members enjoy a wide range of facilities and amenities provided by the developer, such as a clubhouse, sports and health facilities, as well as a shuttle bus service that caters to those who work or make daily visits to the Golden Triangle.

Mid-2005 saw the launch of Phase Two, offering 42 units of three-storey semi-Ds, four bungalow units and one bungalow plot. These units, Tong says, were marketed at a higher premium.

Launched at RM1.8 million onwards, resale prices of units in Phase Two currently stand at RM2.3 million. According to Tong, buyers buy for their own stay as well as for investment purposes. Rental values are currently between RM11,000 and RM16,000 per month, he adds.

Phase Three – currently under construction – features more greenery, creating a serene and relaxed ambience. The developer sets high standards on quality and this is reflected by satisfied clients who helped market its third phase via word of mouth. “A number of our Phase Three buyers are relatives and friends of buyers from Phase One and Two,” Tong reveals.

Beverly Heights continues to gain strong interest from property hunters; Phase 3A currently available for booking has already received a 20 per cent confirmed booking rate out of 40 units. Its corner lots – sold for RM2.8million and above per unit – are showing strong demand. Again, this is attributed to the high standards and quality of these modern contemporary homes.

The entire development, which is divided into six phases, takes up over 48 acres of freehold and leasehold land. Accessible via Middle Ring Road Two (MRR2) and Duta-Ulu Kelang Expressway (DUKE), residents of Beverly Heights enjoy the convenience of facilities and amenities as well as international schools provided in the well-established areas of Ampang and Ulu Klang.

Next in the pipeline is a project in Penang, where the developer plans to replicate its success with Beverly Heights, on 30 acres of land on the island, in a location close to Tanjung Tokong.

“We are currently in the planning process now but it will be similar to Beverly Heights, offering bungalows and semi-Ds,” Tong reveals. The launch of the new project is tentatively in three years’ time.

Beverly Heights is constantly on the lookout to acquire land banks in the more affluent locations.

“We are constantly committed to providing quality homes in affluent locations to home buyers ,” says Tong.



Related Categories: iProperty.com Magazine

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