Mah Sing’s M Club introduces exclusive lifestyle partners
Jun 07, 2011
Mah Sing Group Berhad, one of Malaysia’s fastest growing property developer announced Thursday its “good to great” strategy of the Group’s premier M Club Loyalty Rewards Programme, designed to keep its customers returning to the property conglomerate.
The enhanced loyalty programme offers its 10,000 members the chance to enjoy a host of exclusive privileges and discounts with approximately 30 lifestyle brands.
“When we were planning the “good to great” strategy of the M Club which begun a few months ago, we scrutinized our unique member base and it is our members’ insights which guided us in the development of these lifestyle privileges,” said Tan Sri Yaacob Bin Mat Zain, chairman and independent non-executive director of Mah Sing Group Berhad.
For the first phase of its enhancement programme, the M Club introduced 30 lifestyle merchant partners including KL Lifestyle Art Space, IHeal Medical Centre, Lightcraft, and Times Bookstores.
The Malaysian Reserve – a prominent all business daily join ranks with these acclaimed partners by offering a staggering 60% discount off its published subscription price to all M Club members.
“In the future, we hope that the Mah Sing Community will view the M Club card as indispensable as their identification card,” added Tan Sri Yaacob.
