Not too many years ago, the real estate business wasn’t the most glamourous industries to be in, all thanks to the aging mentality that saw real estate agencies languishing on the upper levels of old shop lots and deteriorating conditions of the offices. It’s not difficult to see how the lack of progress in the industry was allowed to happen; the real estate business back then was more of a “field job”. Agents were required to be out most of the time meeting prospective clients and impressing them with their words, not so much with the overall presentation of the company to which they represent. Because of these factors, the real estate industry was deteriorating; same goes with the interests and confidence displayed by the clients towards the real estate agencies back then.

However, all that changed when Allworth Real Estate came into play.

ABOUT ALLWORTH REAL ESTATE

Founded by Mr. Ong Goon Hong, Allworth Real Estate started its operations in Malacca in 1994. Despite arriving into a market that is already dominated by other agencies, Allworth Real Estate decided to create their own market in project marketing instead of competing with the other firms for the same slice of the cake. Since then, it established itself as one of the leading real estate firms in the market, and the company’s commitment to quality management system in sales and marketing of real estate services as well as project marketing was acknowledged when it became the first real estate agency in Malaysia to be accorded with the coveted and prestigious MS ISO 9001 by SIRIM. Through these years, Allworth Real Estate maintains a healthy, long-term relationship with its clients, as demonstrated by its still-active business partnerships with numerous developers. Public listed companies have also sought services from Allworth Real Estate, and projects have been lined up for the next 10 to 15 years.

The Malacca office was the first real estate firm to provide showroom for real estate exhibition. With such facility, Allworth Real Estate established a closer relationship between the seller, buyer and the agency. This is defined as a tri-part winning formula, as symbolised by the three white strokes in the company’s logo. By adopting these strategies, Allworth Real Estate distances itself from unlicensed brokers instead of waiting for professional bodies to take action on them.

In late 2011, Allworth Real Estate Malacca will be moving to a new corporate office. The new premise will continue providing showroom service to its clients through a homely, personal and friendly atmosphere.

Under the virtuoso guidance of Executive Directors Lloyd Ong and Jeffrey Ong, Allworth Real Estate expanded its presence by opening its KL branch in 2007 and the revolutionary PJ office in 2011, with both adopting the same differentiation strategy as the head office. Being a diverse property and real estate business entity, the services offered by Allworth Real Estate encompass Development Advisory, Property Care, Project Marketing, International Real Estate, Industrial Property Agency, Commercial Property Agency, Residential Property Agency and Expatriate Leasing. The elite group of clients under the company’s belt includes Mah Sing Berhad, Naza TTDI, IOI Corporation Bhd, IJM Bhd, Guoco Land Bhd, Shell Malaysia, Hong Leong Bhd, Low Yat, Kraft Malaysia and many more.

CHANGING THE LANDSCAPES OF THE REAL ESTATE INDUSTRY

In its quest to innovate the property and real estate field, Allworth Real Estate is backboned by a group of young and dynamic staffs that are hungry and passionate for success. The company also encourages open exchange of information, honesty, trustworthy appraisals and consistent communication. Since its inception 17 years ago, Allworth Real Estate believes that property transaction is the most important decision its clients will make in their lifetime, and that these transactions should go beyond just brick and mortar. Because of this, Allworth Real Estate is always equipped to assist its clients in making informed decisions and to provide comprehensive property solutions. On top of that, all Allworth Real Estate offices adopt similar working culture and God-fearing attitude towards all business transactions to ensure total transparency and satisfaction from
the clients.

In this day and age, image is what stands between success and failure. By understanding this sentiment, Allworth Real Estate decided to make an impression by establishing its offices to be modern, presentable and impressive masterpieces to draw confidence from its clients. The core values of the company also shifted in the process, gradually accentuating on commitment and professionalism. The company constantly strives to build long-term relationships with its clients, and is committed to combat unlicensed agents and illegal brokers. To reflect its value of true professionalism, Allworth Real Estate practices total transparency in its business model. The goal of the company is to set itself as a good example to the public and fellow professionals on how real estate should be run. Its mission is to also rope in more investments into the property industry and to improve the general real estate quality of Malaysia.

ALLWORTH REAL ESTATE PJ – AN INNOVATIVE INTEGRATION OF SERVICES

The signature Allworth Real Estate Petaling Jaya branch was launched in early 2011, and it prides itself as the 1st real estate agency in Klang Valley that combines an office with a show room. The PJ branch allows property developers to showcase their latest projects, walk-in clients to seek professional services and people to get their properties listed. Due to the unique business model, the PJ branch is able to accommodate special events such as developers’ launches, thematic property exhibitions, seminars and many more. Over the last 6 months, Allworth Real Estate PJ played host to the Soft Launch of Semenyih Technology Park, Saffron High Tea Event, USA Properties Exhibition and Australia Properties Exhibition.

The Allworth Real Estate PJ is open from 10am to 5pm daily (Mondays to Sundays) to ensure comprehensive and uncompromised services to its clients. To learn more about how Allworth Real Estate can help you, kindly contact Ms Jolene Teo (012 633 1006) or
Ms Cindy Heng (012 660 9916).