Kenanga Wholesale City, a regional hub for fashion located along Jalan Kenanga in Kuala Lumpur, was completely sold out even before construction began.

The RM300 million one-stop garment wholesale centre, which will house garment traders under one roof, has sold out and is now open for tenancy registration, said Yee Ia Howe, group chief executive officer of Kenanga Wholesale City Sdn Bhd.

The mall seems to appeal to investors and business owners although it is a new concept in the country. According to Yee, Malaysia lacks attention on wholesalers “who are the essential link in the chain of retail business.

“Kenanga Wholesale City is set to pool the various aspects that fall under the umbrella of Malaysian fashion wholesale, offering buyers a one-stop centre of merchandise including clothing, shoes, accessories, costume jewellery and other related goods,” said Yee.

The development offers more than 750 lots and 500,000 sqf of net lettable retail space. While it is dedicated to wholesale businesses only, the project also functions as a shopping mall with full amenities catering to business convenience with F&B outlets, event spaces, ATM banking and a range of other business services. It is slated for completion in early 2010.

The developer, Kenanga Wholesale City Sdn Bhd, is part of an expanding group of companies that includes Kha Seng Corporation Sdn Bhd and Central Market Sdn Bhd.