Google Ad Planner has ranked iProperty.com Malaysia (www.iproperty.com.my) as the country’s top property portal. It revealed that iProperty.com Malaysia surpassed the second most popular property website by a huge margin, with over 300% more unique visitors and 1750% more page views than its closest competitor. iProperty.com Malaysia is part of the iProperty.com Group (www.iproperty.com), Asia’s leading network of property portals.

Google Ad Planner is a research and media planning tool, which provides advertisers a method of measuring their media audience and ROI (return on investment). It is designed to help agencies and advertisers evaluate their media buying campaigns, and also recognised as a credible source for reliable web traffic tracking.

Google Ad Planner has been widely recognised by the industry as a reliable source of information for media purchasing decisions. Tribal DDB Worldwide, one of the largest and most award-winning digital agencies in the world, relies on Google Ad Planner to provide advice to its clients on the best media buying strategies. General manager of Tribal DDB Malaysia Nik Lim says: “We have used Google Ad Planner as one of our digital communication planning tools. Its services have aided us greatly in our clients’ various advertising and media buying campaigns.”

Executive chairman of the iProperty.com Group, Patrick Grove says: "iProperty.com Malaysia remains the leading real estate website for consumers because we deliver the freshest, largest and most comprehensive online collection of listings, on top of a host of good quality services. This is a notable achievement, especially within the competitive environment in which our portal operates in.”

Grove believes that the recognition reinforces the internet’s power as an increasingly preferred medium for property hunters. “We are very grateful and would like to thank our users, both clients and consumers, for their votes of confidence in our content and services through their traffic counts which have made us the No. 1 property portal in Malaysia,” he says.

Grove adds that Google Ad Planner’s acknowledgment follows closely in the heels of similar confirmations previously by ComScore, Frost & Sullivan and Alexa.com ranking the site as the country’s leading property portal.

In addition to the speed and convenience of the internet, iProperty.com provides consumers with a greatly enhanced property hunting experience with a comprehensive range of features and property hunting tools. These include a powerful search function; a large database of the latest listings complemented by photos, videos, virtual tours and maps; email alerts; a large pool of useful resources and guides, and iExpert, a novel platform for users to seek answers and share knowledge on property related matters.

In its effort to continuously improve its products and services, iProperty.com is constantly creating new features and improving existing features to better serve clients and consumers. Its latest new site enhancements include the SMS Enquiry, Listing Search Algorithm and Search by Map. The SMS Enquiry allows real estate agents to receive enquiries on their mobile; this service keeps agents – who are constantly on the move – connected all the time.

Listing Search Algorithm encourages agents to put up higher quality listings which are more attractive and thus, attracts more leads for the agents, while the Search by Map feature allows users to search for properties via Google satellite maps.

Malaysia’s top property website is complemented by the iLuxuryasia.com property website and glossy magazine. The latter was launched this October.

iLuxuryasia.com concentrates on the pinnacle of luxury residential developments amid the upward demand for the very best properties the region has to offer.

Targeted at astute Asian and international investors looking to acquire properties in the ever-exhilarating markets of Hong Kong, Singapore, Malaysia, Thailand, Indonesia, Vietnam as well as Australia, iLuxuryasia.com aims to be the definitive bi-monthly guide to Asia’s most exquisite and stunning residential properties. The magazine additionally reflects the pulse of the region’s property trends through current news, features and researched opinions.